How To Make Your Online Brand Job-Search Ready

If you’re looking for a job—or even seeking a promotion at your current company—you will be Googled. And your online brand will have an impact on whether you make it onto the short list or not. Recruiters, hiring managers and promotion committees use Google to:

• Form a first impression
• Validate perceptions/get proof of performance
• Eliminate candidates

If your virtual brand is not stellar and congruent with your real-world brand, you’ll likely end up being excluded from the short list. The great news is that it’s easy to build a powerful, authentic, differentiated and compelling online profile—one that will attract and impress those who are making decisions about you. Here’s a three-step process.