Tips for Branding Yourself in a Digital Society - Beacon Staffing

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Tips for Branding Yourself in a Digital Society

For students, college is the perfect opportunity to figure out who they are. One important, yet overlooked, subject is developing a personal brand for your professional future. You may wonder why you should care, but let’s face it, we trust what we recognize and we recognize brands. (Pepsi, Adidas, Starbucks, need I say more?)

Your outgoing personality may be what makes you stand out from the crowd, but your branding is what makes you stand out in a stack of job applications. But in today’s socially distanced world, first impressions happen long before any phone or Zoom call. That’s why a strong, cohesive online presence is a must in any personal brand.

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