5 Ways to Showcase Your Company Culture
In today’s job market, showcasing your company culture is more essential than ever for attracting and securing top-notch talent. Job candidates want to know about your company culture before they even apply. In fact, according to a Glassdoor study, over 75% of respondents polled consider a company’s culture before applying for a job, with more than half saying that company culture is more important than job salary.
When it comes to showcasing your company culture, actions really do speak louder than words. Your company’s values are more than words on a website; they need to be seen and felt by candidates, too. Since company cultures vary from business to business, let’s look at some fresh ways that you can prove your company culture to prospective candidates and define the nature of your company so they can adapt more easily.
#1 Choose the Right Words
The first encounter prospective job candidates have with your workplace culture is in the job description, so choosing the right words is essential. Words like “flexible,” “rewarding,” and “supportive” are all words that candidates look for when researching a company. There are also specific words that apply to different industries; a candidate pursuing temp or full-time work in a warehouse or industrial setting will be looking for words like “innovation,” “collaboration,” and “safety.”
#2 Shine a Spotlight on Employees
Spotlighting employees for their work and accomplishments through your website and social media is a great way to promote your company culture to prospective candidates and boost morale among your current employees. Feature an interview with an employee that includes:
- Who they are within the company
- What they do within the company
- How they improve the company and contribute to its successful culture
Allow your employee to be themselves, share unique perspectives and passion projects, and avoid scripted questions as much as possible.
#3 Go Behind-The-Scenes
Candidates love getting insight into the daily world of your company. Behind the scenes looks at teams or individuals within your company provide a window into your company’s culture and present an authentic view of how your values are implemented on a day-to-day basis.
#4 Incorporate Values Training
One of the most effective ways to communicate your company culture and values to employees and new candidates is through formal training and orientation. This ensures that new candidates understand the values and policies of your company from the beginning and that all employees are on the same page when it comes to what your employer brand stands for.
#5 Promote Career Development
Whether it is the potential for a transition from temp to a full-time employee or the chance to continue and expand their education, candidates want to know if a future with your company is possible.